Who are the best sellers of Apple watches or Swiss watches?
Connected Apple Watch watch sales for the first time significantly exceeded the sum total of what Swiss watchmakers sold in 2019, according to a study by Strategy Analytics.
The "Apple" group sold about 31 million "Apple Watch" in the world last year, an increase of 36%, while the Swiss brands combined sold just over 21 million hours, a decrease of 13%, according to the same source.
In the face of a general decline in sales, Swiss companies are focusing on luxury watches proposed by brands such as Patek Philippe and Rolex, selling fewer but at higher prices.
The Watch Industries Association of Switzerland said that "watches with an export price of over three thousand Swiss francs (just over 2,800 euros) recorded a significant increase with an increase in value of 12.9%."
This rise has led to an increase in the total export earnings of Swiss watches in the last three years. In 2019, it increased from 20 billion euros.
By way of comparison, the total value of accessories sold by Apple, such as headphones, watches, etc., reached 22 billion euros in 2019. Analysts estimate that Apple Watch sales, for which the California company does not release details, are just over $ 12 billion. .
The Swiss watch brands, which are low or medium-sized and also manufacture electronic designs, suffer from competition from "Apple" and other "smart watch" companies.
Apple, which launched the Apple Watch in 2015, dominates the connected watch segment, dominating half of the market, according to Strategy Analytics.
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